Opening Remarks In modern rapidly changing corporate environment, maintaining an edge of the rivals is crucial. Competitive analysis has always been a core strategy for achieving a market edge, but the advent of AI technology has revolutionized this field. AI-powered tools are transforming how businesses collect, process, and act upon data about t

Overview Social media marketing has evolved dramatically in the last few years, driven by changes in technology, user behavior, and corporate demands. One of the most significant shifts in the advertising sphere has been the emergence of artificial intelligence (AI). AI’s potential to revolutionize social media marketing is capturing the focus of